Leads Need Nurturing, Too!

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author...

Are You Overlooking Opportunities for Color?

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1] But color isn’t just for images. With a little creativity, you can find great new...

Can Paper Have Personality? Yours Can!

Paper is more than a substrate on which to print. It has personality. It can be warm or cool. Bright or mellow. Earthy or blingy. Let’s look at some key factors that impact the personality of your paper: 1. Lighter and brighter? Brightness refers to the amount of...