by PrintPointe | Nov 18, 2019 | Marketing, Small Business
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the right data points? Sending the right offers to the right people? Even if your sales are going up, do you know if they are going up as...
by PrintPointe | Nov 1, 2019 | Marketing, Small Business
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by...
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