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Got Incentive? Are You Matching the Right Incentive to the Right Audience?

by PrintPointe | Dec 21, 2019 | Marketing, Small Business

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your...

Are You Giving Your Mailing List Enough Love?

by PrintPointe | Dec 4, 2019 | Marketing, Small Business

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address...

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