Why the Digital Generation Loves Mail

by | Apr 22, 2020 | Marketing, Small Business

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other...

Data: You Can’t Market Without It

by | Apr 4, 2020 | Marketing, Small Business

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found...