by PrintPointe | Nov 1, 2019 | Marketing, Small Business
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by...
by PrintPointe | Oct 28, 2019 | Marketing, Small Business
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must haves” for...
by PrintPointe | Oct 7, 2019 | Marketing, Small Business
Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from the element of surprise. You can use the same approach in your own marketing. This topic was recently covered by MarketingProfs,...
by PrintPointe | Oct 2, 2019 | Marketing, Small Business
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive...
by PrintPointe | Sep 16, 2019 | Marketing, Small Business
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind. 80% of consumers are more...
by PrintPointe | Sep 16, 2019 | Marketing, Small Business
You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software or with Apple’s iOS 10. Scanning the code takes you instantly to a landing page or some other online destination, such as a...
by PrintPointe | Sep 13, 2019 | Marketing, Small Business
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a...
by PrintPointe | Sep 11, 2019 | Marketing, Small Business
Pop quiz: What is the factor most likely to impact a person’s willingness to donate to a nonprofit organization? According to a survey by YouGov, it’s relationship. Key to this relationship is helping donors feel great about their donations and see how their giving is...
by PrintPointe | Aug 12, 2019 | Marketing, Small Business
What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...
by PrintPointe | Aug 7, 2019 | Marketing, Small Business
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are…...
Recent Comments