by PrintPointe | Oct 2, 2019 | Marketing, Small Business
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive...
by PrintPointe | Sep 16, 2019 | Marketing, Small Business
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind. 80% of consumers are more...
by PrintPointe | Sep 16, 2019 | Marketing, Small Business
You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software or with Apple’s iOS 10. Scanning the code takes you instantly to a landing page or some other online destination, such as a...
by PrintPointe | Sep 13, 2019 | Marketing, Small Business
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a...
by PrintPointe | Sep 11, 2019 | Marketing, Small Business
Pop quiz: What is the factor most likely to impact a person’s willingness to donate to a nonprofit organization? According to a survey by YouGov, it’s relationship. Key to this relationship is helping donors feel great about their donations and see how their giving is...
by PrintPointe | Aug 12, 2019 | Marketing, Small Business
What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...
by PrintPointe | Aug 7, 2019 | Marketing, Small Business
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are…...
by PrintPointe | Aug 2, 2019 | Marketing, Small Business
What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...
by PrintPointe | Jul 29, 2019 | Marketing, Small Business
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or...
by PrintPointe | Jul 24, 2019 | Marketing, Small Business
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1] You can double your profitability just by keeping the...
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