3 Tips for QR Code Success

You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software or with Apple’s iOS 10. Scanning the code takes you instantly to a landing page or some other online destination, such as a...

3 Tips for Creating a Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a...

Five Ways to Market for Less

What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...

Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are…...

Tapping the Power of the Sidewalk Sign

What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...

Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or...