by PrintPointe | Jun 21, 2019 | Marketing
Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1] But color isn’t just for images. With a little creativity, you can find great new...
by PrintPointe | Jun 19, 2019 | Marketing, Uncategorized
Paper is more than a substrate on which to print. It has personality. It can be warm or cool. Bright or mellow. Earthy or blingy. Let’s look at some key factors that impact the personality of your paper: 1. Lighter and brighter? Brightness refers to the amount of...
by PrintPointe | Mar 26, 2019 | Uncategorized
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces...
by PrintPointe | Mar 1, 2019 | Marketing, Non Profit, Small Business
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts...
Recent Comments