by PrintPointe | Apr 4, 2020 | Marketing, Small Business
There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found...
by PrintPointe | Mar 11, 2020 | Marketing, Small Business
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so...
by PrintPointe | Feb 20, 2020 | Marketing, Small Business
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the...
by PrintPointe | Feb 2, 2020 | Marketing, Small Business
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
by PrintPointe | Jan 19, 2020 | Marketing, Small Business
Tips for Mailing on a Budget Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how:...
by PrintPointe | Jan 1, 2020 | Marketing, Small Business
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
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