by PrintPointe | Aug 7, 2019 | Marketing, Small Business
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are…...
by PrintPointe | Aug 2, 2019 | Marketing, Small Business
What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A...
by PrintPointe | Jul 29, 2019 | Marketing, Small Business
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or...
by PrintPointe | Jul 24, 2019 | Marketing, Small Business
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1] You can double your profitability just by keeping the...
by PrintPointe | Mar 1, 2019 | Marketing, Non Profit, Small Business
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts...
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